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With the Product Heroes Conference 2025 web app, you can:

October 9, 2025

Main Stage

*No reservation is required for any of the Main Stage Talks (Oct 9)

Registration for PHC2025!

Marco Imperato

Founder @Product Heroes

Silent Revolution: How AI Agents are Redefining Humanity, Tech and Product

Michele Catasta | President @Replit

How Agents are rewriting the rules of innovation, redefining the relationship between humans and machines, and challenging what it truly means to “build” today.

Being Human in the Age of Machines: why People Still Matter in Product Management

Olivia Grace | Senior Director of Product @Meta

How, in an AI-dominated world, human choices are what truly makes the difference in building products that matter.

A Practical Guide to Building Products in an Automated Future

David Roberts | VP of Product and Design @n8n

How AI is changing the role of the PM (Product Manager): from requirements to demos, to orchestrating AI Agents. What it truly means to build AI features, and which skills Product Managers will need in the next 5-10 years.

Moonshots, Long-Term Thinking & Crafting What’s Next: Strategy and Actions to Make It Happen

Marcello Majonchi | Chief Product Officer @Arduino

How to unite ambition with the discipline of long-term thinking: balancing a bold vision with a concrete strategy to turn the 'what’s next' into real, team-inspiring steps.

Damned If You Do, Disrupted If You Don't: Building Enterprise-grade AI on Unstable Ground

Anna Marie Clifton | Director of Product, AI & Agents @Zapier

How to thrive in an AI world that changes weekly: embracing Vibe PMing, explaining non-traditional roadmaps, and avoiding the risk of burnout, by turning adaptability into your team's real secret weapon.

Product Heroes Cup

Qualifications

Light Lunch Break

From Zero to Scale: the 7 Principles Behind Bootstrapping Tally

Marie Martens | Co-Founder @Tally

How to turn a failure into a profitable, product-led SaaS: the story of Tally, built without funding and with a small team.

AI Agents in a PM's Day-to-Day: Practical Instructions for a Concrete Use

Andrea Rotta | Head of Product @Unguess

How to truly use AI Agents in a Product Manager's daily work: concrete examples, practical instructions, and tips to integrate them into workflows, avoid traps, and save up time to focus on strategic decisions.

MEGA Sessions: The (Almost Infallible) Method to Convince Your Bosses

Giovanni Ravone | Chief Product Officer Satispay

How to use the MEGA framework to manage reviews with leadership: communicating objectives and rationales clearly, addressing the challenges of every role in a tech team, and best guiding the reactions and feedback from superiors.

Frameworks: You Love Them, You Follow Them... And Then You Get Fooled by Them

Francesca Cortesi | Founder @Prodotto Collective

How to recognize when a framework accelerates you and when it holds you back instead: practical examples and replicable approaches to prevent your team from hiding behind a process that is "right" but eventually ineffective.

Product Italy: How Public Administration (PA) Has Transformed Exports into a Scalable Service

Luca Di Persio | Marketing, Innovation and Business Service Director @ ICE

How to face the challenges of building digital products for the Public Administration (PA): the experience of Opportunitaly and its impact on the Made in Italy export sector.

Less talk, more action. Overcoming the AI gap in your company.


How to overcome the AI gap: concrete and immediately actionable examples to start real projects today, without losing sight of a broader vision, in order to generate true business results.

Stefan Manastirliu | Design & Product Director @Dynamo

Aura Tardia | Product Supervisor @Dynamo

Beyond Disruption: building for Speed and Impact in a Transformed World

Enzo Avigo | Principal Product Manager @Amplitude

How to win in the AI era: why speed is the new competitive advantage, how to rethink product strategy in a context of continuous disruption, and how to turn technology into real impact

Roundtable

80 tables available

Product Heroes Cup

The grand finale between the product champions. Who will win?

Navigating the AI Reorg

14:30 - 15:30
Katia Cassano | @Product Consultant @ProductHeroes

Creating Features or Value? From Output to Outcome

16:30 - 17:30
Susanna Ferrario | @Product Consultant @ProductHeroes

Product Heroes Networking Party

October 10, 2025

Your second day as a Hero!

Lego Serious Play

30 tables available

Roundtables

120 tables available

WORKSHOP FOR COMPANIES

From Roadmap to Revenue: Building the Human Bridge

Katia Cassano | CPO @Product Strategy & AI Governance Consultant

Track 1

From Hype to Habit: How to Make AI Products Indispensable Every Day

Veronica Rosso | AI Go-To-Market @Microsoft

How to bring lasting AI products to the market: lessons learned from B2B and B2C, what truly works beyond the hype, and a best practice framework to create solutions that become a part of users' daily lives.

From Silos to Synergies: the Hybrid Path and What PMs Can Take Away

Neil Scicluna | Senior Director Product @Contentsquare

How to turn data into growth-generating decisions: practical lessons from product, program, and engineering on how to eliminate friction, design for the real context, and accelerate smarter choices, while keeping teams relevant in the AI era.

The Messy Middle of a startup Pivot

Bartek Kunowski | Founder @Ara

How a pivot is truly born: decisions, mistakes, and insights that led a team from a safe messaging app for children to the creation of Ara, an AI asynchronous video messaging platform that competes with Zoom and Google Meet today.

Don't be a tool: technology leads, people generate value.

Alessandro Tezza | Product Lead @Fiscozen

How to do Product when technology engages people: building services where human interaction becomes scalable, using feedback as vital sensors, and turning it into opportunities for continuous growth.

JetHR: The Story of a Growth from 0 to 40 Millions in Two Years

Francesco Scalambrino | Co-Founder @Jet HR

How a successful startup is born and grows: the unfiltered story of JetHR, including practical advice, mistakes, and useful anecdotes for anyone building a business.

Trust Isn't Launched—It's Earned. The Product Doesn't End with the Deploy.

Andrea Greco | Head of quality @TUI Musement

How to turn releases into a competitive advantage: from Shift Right Testing to continuous Health Checks, all the way to a proven Bug Process to detect issues in a matter of minutes, respond immediately, and build real product trust.

Leading When the House is on Fire: Product Management Under Pressure

Andrea Sivieri | EVP of Product @Docebo

How to lead teams through crises: three key principles to turn stress into resilience, maintain transparency without panic, foster rhythm instead of chaos, and use humor as a tool for trust.

Track 2

Teamsystem: from Tech Company to Product Driven Company

How to become a truly Product-Driven Company: Teamsystem’s journey, from challenges to organizational changes, up to the lessons learned to align strategy, culture, and processes and create products that generate lasting value for customers.

Enrico Ciciliani | Product Success Management Leader @Teamsystem

Fulvio Talucci | Group Chief Product Officer @TeamSystem

The 5 Product Operations Mistakes I Have Already Made (So You Don't Make Them Too)

Antonia Landi | Senior Product Operations Consultant @Freelance

How to turn Product Operations into a strategic lever: what it truly is, how to escape the trap of "invisible work," and avoid the most common mistakes, by building effective practices even without a dedicated team.

Are You Your Job, or Do You Do Your Job? Stress, Balance, and Self-Management

Biancamaria Cavallini | Occupational Psychologist and Scientific Director @MindWork

How to find balance in your relationship with work: reflections and practical advice to manage anxiety and stress and build a real work-life balance.

AI-Powered Growth: How to Go Beyond the Product-Led Growth Plateau

Sara Gattoni | Senior Lead growth PM @Lokalise

How AI is rewriting the Product-Led Growth playbook: from acquisition to retention, monetization, and referrals. New models for adaptive funnels, increased personalization, and boosted growth loops to compete in increasingly crowded markets.

Beyond the Hype: How Product Teams Are Really Using AI to Create Value


How product teams in Italy are truly using AI: results of a national survey and real-world cases to understand the tools, most widespread uses, and concrete opportunities for today's Product Managers.

Federica Marian | Senior Product Manager @Elty

Mario Miletta | Product Manager @Coverzen

3 practical lessons from building products and creating content for 1m+ people

Enrico Tartarotti | Content Creator and Founder @Flask

How to turn an idea into a product that really works: why simplification is the most difficult yet decisive skill, how to use packaging and storytelling to strengthen vision, and why 'product taste' is the most important asset for every PM.

With AI, you can turn every person of the company into a product team


How to spread a real product culture throughout organizations: focusing on real problems, continuous experimentation, and distributing responsibility. Practical frameworks and tools to build an "operating system for innovation" and a KPI-driven approach to prioritization.

Angelo Ferrera | Managing Director @Witailer

Alessandro Patarnello | Product Lead @Witailer

Main Sponsor
Key Partner
Supporter
Sustainability Partner

Choose your ticket

Progressive discounts for purchases of 5, 10, or 20 tickets.

Hero

2-day event with activities available for booking until full

€288

SOLD OUT

Superhero

2-day event, priority bookings, and lunch with a Speaker at your table

€358

SOLD OUT

Legend

Exclusive dinner, private roundtables, and a Concierge service for a legendary experience.

€498

SOLD OUT

Are you a company?
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Where will the Conference take place?

NH Hotel Congress Centre, Milan

A large and modern congress center in the heart of Milan, hosting numerous events in the technology sector. Just 30 minutes from Milan Central Station.  

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Le slide sono disponibili per studenti ed ex studenti del Master in Product Management

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