Product Heroes Conference

Learn. Connect. Level up.

The product event of the year.
In Italy.

Two days with the world's best product leaders: learning, connecting, and leveling up in the age of AI.

1-2 October, Milan

LEARN

AI, discovery, data-driven strategy, GTM. Two days of hands-on learning from the people rewriting how products get built, ready to apply on Monday.

CONNECT

1,200+ product professionals, all in one place. The people you meet here could become your next team, client, or co-founder.

LEVEL UP

The most influential CPOs and product leaders in tech on stage, in intimate Q&As, and face to face. This is where the energy hits different.

What is the Product Heroes Conference?

The Product Heroes Conference is Europe's largest product management event.

This year it gets bigger: 48 hours of learning from the leaders shaping what's next in product, hands-on with cutting-edge AI tools, and meeting the people who'll shape your career. Not just a conference. The inflection point in your year.

Being there means getting ahead: in skills, in network, in perspective.

A new kind of conference

Novità

Masterclass

6 ore di training intensivo sull’AI applicata al prodotto. Framework, demo live e casi reali in un percorso strutturato.

Novità

Deep Dive

Un singolo argomento, trattato con la profondità che merita. Casi concreti, numeri e lezioni apprese da chi quel problema lo ha già affrontato.

Novità

Speed Coaching

45 minuti one-to-one con i migliori product leader italiani sulle tue sfide professionali.
Pochi posti, nessuno script.

Novità

A Porte Chiuse

30 persone, un top speaker, nessuna telecamera. NDA firmato e telefoni fuori: quello che viene detto resta nella stanza.

Novità

Networking & Cannoli

Niente agenda, niente palco. Solo persone, conversazioni e cannoli per chiudere in bellezza.

DAY 1 - TRAINING DAY

The day you take your skills to the next level.

A full day of hands-on training. No slides, no fluff just deep-dive sessions led by world-class product practitioners.

A 6-hour intensive training (split into four 90-minute sessions) to learn how to build products and automations with AI. A structured learning path combining theoretical frameworks, live demos and case studies to deliver practical, immediately applicable skills.

In-depth, focused talks on a single product management topic. One speaker with direct experience dives into the details of a real problem with examples, numbers and lessons learned. No generic inspiration: practical content only.

45-minute small-group sessions (max 6 people) on your professional challenges: career, team, strategy, organizational dynamics. Not a workshop, not a presentation: a one-to-one conversation with someone who has already walked that path.

One room, maximum 30 people, NDA signed, phones outside. An open, unfiltered conversation with a top speaker or a renowned product leader: no stage, no slides, no recordings. Just the questions you would never ask in an open setting and honest answers.

100+ themed tables of 8 people moderated by an expert, no slides or frontal presentations. The format is built entirely around direct peer-to-peer exchange to share real experiences and everyday challenges in product management.

30-minute structured networking sessions, 40 spots available per session, running all day. Each session revolves around a macro topic, to connect people with shared interests and challenges.

DAY 2 - INSPIRATION DAY

Italy's biggest stage for product leadership.

World-class keynotes, bold ideas, and the conversations that shift your perspective.

World-class speakers on the main stage to inspire, challenge and open new perspectives on the future of product management.

A live competition among conference participants. The most coveted cup in the product professional community is awarded here, in front of the entire community.

A break to connect and reflect. Lunch is a natural networking moment, with different formats depending on your pass: buffet for the Conference Pass, Seated Business Lunch for Training and Leadership.

Close the day on a high note with a conversation that could become the start of your next project.

Who the conference is for

Product teams at companies and startups.

Bring your team to level up on AI, sharpen their craft, and absorb the mindset of today's top product leaders. The culture shift starts here.

Product people and digital practitioners.

You're at home. Connect with peers, sharpen how you build product, and meet the people who can accelerate your career or help you launch your next idea.

Founders and builders

Learn to build better products that people love and make faster decisions with AI.

Gli speaker che hanno fatto la storia della nostra conference, finora.

The speakers

Choose your experience.

Whether you want to train your team, take your skills to the next level, or build and launch your first product there is a pass designed for you.

Conference Pass

€248

IVA inclusa

Early Bird

€298

15

Biglietti disponibili

Full Training Pass

€498

IVA inclusa

Early Bird

€598

10

Biglietti disponibili

Leadership Pass

€1090

IVA inclusa

Early Bird

€1298

6

Biglietti disponibili

Conference Pass

€248

VAT included

Early Bird

€298

15

Tickets available

Full Training Pass

€498

VAT included

Early Bird

€598

10

Tickets available

Leadership Pass

€1098

VAT included

Early Bird

€1298

6

Tickets available

Sei un'azienda?
Porta il tuo team alla conference!

Ottieni uno sconto progressivo su acquisti multipli a partire da 5, 10, 20 biglietti!

Don't take our word for it

"If you're a Product Manager, the Conference is your Woodstock."

"Being the third one, just like film trilogies: first episode great, third one the best."

"I came alone and was a little nervous, but once I got there I found people who felt just like me and that gave me the energy I needed."​

"I learned that negative feedback is more valuable than positive feedback."​

The best conversations of your career are waiting for you.

Over 1,200 people who share your ambitions and are looking for answers to the same questions you are. Join Italy's largest product community.

Call for moderator.

Lascia il tuo segno alla Conference e diventa il punto di riferimento
delle conversazioni da cui nasceranno idee rivoluzionarie.

Candidati come moderator per i roundtable.

Our partners

Become a Conference sponsor.

Put your brand in front of 1,200+ product leaders and decision-makers over two days in Milan.

The venue.

NH Congress Centre - Milano

FAQ

How is the event structured?

PHC 2026 is a two-day event with distinct identities.

October 1st is the Training Day: a full day dedicated to hands-on learning and networking, with five parallel formats: Roundtable, Deep Dive, Masterclass, Closed-Door Sessions and Speed Coaching, spread across as many spaces in the venue.

October 2nd is the Inspiration Day: a single main stage with keynotes from top international speakers, lunch and closing networking.

Yes. All passes include access to both days.

What changes is what you can access during the two days, based on the type of ticket you choose.

No registration needed. Simply show up on October 1st at NH Milano Congress Centre with your PDF ticket with QR code, which you’ll receive by email at the time of purchase: don’t forget it, as it’s the only way to access the event.

You’ll receive an email as soon as we open bookings for Roundtable, Deep Dive, Masterclass and the other sessions.

Tickets can be purchased online by debit or credit card, or via PayPal and Scalapay (in 3 or 4 installments).

For companies purchasing tickets for their employees, payment by bank transfer is also available directly on our website, in addition to debit or credit card.

Yes, we offer discounts for multiple ticket purchases.
Here are the terms:

from 5 to 9 tickets: 5% discount
from 10 to 19 tickets: 10% discount
20 or more tickets: 15% discount

To take advantage of these discounts, make sure to purchase the minimum number of tickets required for each tier. Discounts will be applied automatically at checkout.

Absolutely!

PHC 2026 is open to anyone who works with or around product: designers, developers, marketers, founders, managers.

If digital product is part of your work in any way, you’ll find content, insights and people that are right for you.

Absolutely yes, and this year more than ever.

PHC 2026 has an unprecedented training component: the Training Day is a full day dedicated to hands-on learning, with 6 hours of Masterclass on AI applied to product, Deep Dive sessions on specific topics and Roundtables moderated by senior practitioners.

It’s an opportunity to gain skills you can apply from day one, not just inspiration.

The Training Day is structured around five distinct formats, each with its own identity.

Roundtables are themed tables of 8 people moderated by an expert, designed for peer-to-peer exchange. No slides, no presentations: just discussion, sharing real experiences and taking home new perspectives on your daily work.

Deep Dives are focused sessions where a speaker with direct experience gets into the details of a real problem, with examples, numbers and lessons learned. One single topic, explored with the depth it deserves.

Masterclasses are an intensive training path on AI applied to product: 4 consecutive 90-minute sessions, for a total of 6 hours. Frameworks, live demos and real-world cases in a structured program that unfolds throughout the entire day. Available with the Full Training Pass and Leadership Pass.

Behind Closed Doors are exclusive small-group meetings, maximum 30 people, with a top speaker or notable product leader. NDA signed, phones outside, no recordings. The space to have the conversation you would never have in an open setting. Reserved for Leadership Pass holders.

Speed Coaching is a direct, personalized 45-minute one-to-one with the best Italian product leaders on your professional challenges. Limited spots, no script. Reserved for Leadership Pass holders.

Le slide sono disponibili per studenti ed ex studenti del Master in Product Management

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