Oct 9, 2025
Main Stage featuring international CPOs and Product Leaders alternating keynote speeches and interviews, with an audience of 1,200 and peak energy levels. Past editions included speakers from Spotify, Airbnb, Google, Meta, and WhatsApp.
All together 🍝 at the buffet or Networking Lunch seated with Speakers and Product Leaders, depending on your ticket.
Unforgettable networking featuring epic cocktails, music, and fun.
Oct 10, 2025
Throughout the day, 4 parallel tracks and free access activities.
14 Vertical Talks (350 people each), across 2 tracks focused purely on practice, frameworks, and product metrics. 100+ Thematic Roundtables of 8 participants each. 5 sessions of LEGO® SERIOUS PLAY® Workshops (50 people per session).
On both days, you’ll have free access to the Relax and Business Matching area to connect with new heroes and partner companies.
With the Product Heroes Conference 2025 web app, you can:
With 30+ talks, 150 roundtables, and endless networking, the Product Heroes Conference covers the topics you care about most. We don’t promise definitive answers, but practical discussions, useful ideas, and frameworks from people who face your same challenges daily.
These are some of the topics chosen by the community that you will find at the Conference.
From vision to scalability: effective roadmaps, continuous discovery, validation, stakeholder management, and strategic decisions. Building sustainable products, avoiding waste, adapting to market changes.
will AI exterminate us all or will we have the first 10x PMs? Generative AI, data-driven decision-making, discovery tools, advanced metrics, and feature management for more effective and scalable product management.
Strategies to grow products internally: retention, expansion, monetization, go-to-market, and revenue models. PLG applied to different contexts, from B2C to early-stage startups up to established enterprises.
Developing and managing complex products: B2B SaaS, Product Operations, integration with emerging technologies, balancing internal roadmaps with customer requests, and adapting big tech strategies to Italian SMEs and non-digital native companies.
Growth paths from PM to CPO, strategic leadership, team and stakeholder management. Specialization vs. generalism: how to choose your path? Career opportunities for those who work in product, from corporate to startups up to consulting.
How to validate an idea and transform it into a successful product? Discovery strategies, feedback collection, product-market fit, and fast iteration. Growth models for truly product-led startups, management of limited resources, and feature prioritization. Tools and metrics to navigate the most critical phase of a product’s life.
A clearer vision, new connections, and ideas ready to implement
35+ hours of practical content, including keynotes and talks from leaders making impactful product decisions every day
150+ Roundtables for open discussions on strategies, mistakes, challenges, and new perspectives shared by the world’s top Product Leaders.
Unlock new ideas thanks to trends and AI tools that save time and help you make better decisions for your team.
You’ll meet the people truly shaping the future of product: CPOs, Heads of Product, Founders, Product Managers, Designers, Growth Experts, and Tech Leaders all gathered to share the ultimate experience for growth and learning in product management.
Beyond Vertical Talks and Keynotes, enjoy experiences that can truly transform you.
A dedicated space for creating real business opportunities and strategic synergies between companies and product professionals.
Product Management topics at over 150 tables, each with 8 participants, designed to build valuable connections and share insights.
For the first time ever, all the Italian Squads will gather alongside the broader Product Heroes community to share experiences, insights, and new ideas.
No abstract theories. Learn directly from those who build, scale, and innovate digital products daily, tackling real-world challenges.
An unmissable opportunity for those who "do product." Two days surrounded by "giants" who inspire and motivate, creating a strong sense of belonging to a growing community.
The Product Heroes Conference was extremely rich in content—not philosophical, but full of real-life experiences.
An excellent opportunity for our product team to immerse themselves in a stimulating environment and connect with professionals from diverse fields.
A large and modern congress center in the heart of Milan, hosting numerous events in the technology sector. Just 30 minutes from Milan Central Station.
Progressive discounts for purchases of 5, 10, or 20 tickets.
2-day event with activities available for booking until full
2-day event, priority bookings, and lunch with a Speaker at your table
Exclusive dinner, private roundtables, and a Concierge service for a legendary experience.
“Behind every great product, every successful career, and every growing community, there is something deeply human: imperfection. Making mistakes, experimenting, learning. This is what unites us, pushes us forward, and makes us improve. The Product Heroes Conference is not just an event, but an experience built around those who, every day, face the challenges of product with passion, determination, and a desire to get involved.”
If after an intense day you still crave engagement, discussion, and fun… there’s the Fuori Conference.
No deadlines, no roadmap. Just PMs, founders, designers, and tech leaders organizing independent events, between cocktails and endless discussions about roadmaps, metrics, and the next big thing.
On the morning of October 9, 2025, the Keynote speeches will be held, while in the afternoon, the Vertical Talks and the Roundtable sessions will take place. The day will conclude with the Networking Party.
The second day, October 10th, will be dedicated to the Vertical Talk Side, the Roundtable sessions, and the LEGO® SERIOUS PLAY® Workshops.
Yes, the ticket for the Product Heroes Conference is unique.
By purchasing your ticket, you can participate in both the day of October 9th and the day of October 10th.
No, no registration is required.
If you have a ticket for the Product Heroes Conference, you will just need to show up on the morning of October 9th at NH Milano Congress Centre with your PDF ticket with a QR code (don’t forget, it’s the only way you have to access the event) that you receive via email at the time of purchase.
You will receive an email as soon as we open the reservations for the Talks, the Roundtables, and the LEGO® Serious Play Workshops.
If you cannot attend the keynote speeches in the morning, you can check in at any time of the day.
You can purchase the ticket online with a debit or credit card, or PayPal and Scalapay (in 3 or 4 installments).
Only for companies that wish to purchase tickets for their employees, it will be possible to pay, in addition to debit or credit card, also with bank transfer directly from our website.
Yes, we offer discounts for purchasing multiple tickets. Here are the conditions:
To take advantage of these discounts, make sure to purchase the minimum number of tickets required for each tier. The discounts will be applied automatically at the time of purchase.
Yes!
The Product Heroes Conference is open to anyone interested in the world of Product Management, regardless of their role. Whether you are a designer, a developer, a marketer, or you simply want to learn more, the event will offer you valuable insights and information for your work.
Yes, the Product Heroes Conference is an excellent opportunity for those who want to start a career in Product Management. You will be able to listen to talks by professionals in the field, learn about the latest trends, and acquire new skills.
The Conference is also a unique opportunity to network with other professionals and create new contacts.
Vertical Talks are practical and in-depth presentations given by experts and leading companies on specific topics of Product Management. Roundtables are exclusive discussion sessions for a limited number of participants (7 + the Roundtable leader), led by experts and high-level decision makers, to discuss the most current challenges in the industry. Both offer opportunities for direct learning, networking, and knowledge sharing.
For any questions or requests, you can consult the complete FAQ page
Le slide sono disponibili per studenti ed ex studenti del Master in Product Management
